Luxury and Sustainability: Cross-fertilization[Research paper] by Aurélie Gillon

2011-07-26

Aurélie Gillon was part of the “Alternative Management” third year program in HEC in 2011. She also studied at the ENS-ULM, has a bachelor in philosophy and a Master in literature from La Sorbonne. She is very interested in the problematics of sustainable development and luxury : she contributed to create Luxury HEC, which is an association devoted to luxury in HEC and did the HEC certificate "Luxury Strategies".

Luxury and sustainability may seem at odds. However they share common values, so that they turn out to be quite close and able to nurture a meaningful dialogue. If we think beyond prejudices, we can have a head start and show how - and why - to do usual things differently or do different things in a usual way. On the one hand, sustainability can be seen by the luxury industry as a challenge which stimulates creativity and innovation at all levels of the value chain, and encourages to reinvent business models. On the other hand, the sustainability sector could take advantage of a luxury strategy.

Quote article  Aurélie Gillon, « Luxury and Sustainability: Cross-fertilization », 26 july 2011, Alternative Management Observatory (AMO), [Research paper]
http://appli6.hec.fr/amo/Articles/Entry/Item/209.sls

In the same section

Towards Happy Moderation - by Pierre Rabhi

[Reading report]

[Reading report] : Laure Cassaigne

This book is the testimony of Pierre Rabhi, farmer and philosopher. In 1960 he chose to to leave the consumer society, which is alienating and dehumanizing. He clearly exposed the weaknesses of our society and invites us to think of a new form of society to change our values, our human...

>>Read more

Center for the promotion of ecological cohousing

[Essay]

[Essay] : Camille Portejoie

How to conciliate private housing in flats with an ecological awareness? How to make your building a lively place, which enables social mixing? It is the mission of the OPHEC to solve these issues by creating innovative tools and methods, such as the AutoVEFA solution (Auto Sales of Properties in...

>>Read more

The Livelihoods Venture

[Initiative]

[Initiative] : Juliette Carcano

At a time when carbon market is strongly criticized, the Livelihoods Fund is an original initiative – created in 2011 by Danone and three other companies, that uses carbon offsetting mechanisms as a powerful and innovative tool to create sustainable economic, social and environmental value...

>>Read more

Bio-mimesis: the Intelligence of Living Beings, by Gauthier Chapelle

[Proceedings]

[Proceedings] : Gauthier Chapelle

Bio-mimesis is “the imitation of the living for human applications”. To this broad but reductive definition Gauthier Chapelle and his “bio-mimicry” movement adds the slogan: “sustainable innovation inspired by nature”. Using examples of innovative projects, the revolutionary potential...

>>Read more

Protecting biodiversity, satisfying the needs of human communities

[Essay]

[Essay] : Frédéric Benhaim

In the current context, biodiversity, which is a new notion in economics, is primarily viewed in terms of cost measurement and is rarely described as a source of economic opportunity. This study examines several business and social models that aim to preserve biodiversity while answering the needs...

>>Read more

With the same doctype

Research paper

The role of assisted resilience in the... In deprived suburbs, due to the... by Juliette Simon
Private Equity: Factor of economic... What is Private Equity (PE)? What are... by Gaëtan Irrmann
How is it possible to follow the ideas... “Degrowth” is the idea that an... by Anne Hurand
Alleviating poverty through profits.... As today's rich get richer, today's... by Lorraine Gérard
Heeled-shoes in consulting firms:... This research focuses on the conscious... by Lauriane Delhay
The traditional Christian concept of... Antique philosophy is well-known for... by Diane de Zélicourt
Chronicle of a failure foretold: the... In the last couple of years,... by Caroline Charhon
French foundations and their use of... Social impact measurement is a subject... by Juliette Jaume
The shaping of economics by accounting... This article is meant to step back from... by Eve Chiapello
Economic and Environmental Interest... The French Bill on Agriculture’s... by Marine d'Allancé