Alleviating poverty through profits. The BoP, a new paradigm to alleviate poverty ?[Research paper] by Lorraine Gérard

2008-10-05

The author graduated from HEC Paris in 2008.

As today's rich get richer, today's poor are still facing many plagues that jeopardize the economic and political balance not only of their own countries but of the overall world. This situation can be seen as the proof of the inefficiency of the development policies that have been carried on so far. Believing that poverty is not a fatality but a problem that still can be solved C.K.Prahalad and his supporters are proposing a new approach in which the poor are seen as consumers forming a market at the “base of the pyramid” that can become the new source of growth and profits for the private sector and especially for multinational companies (MNC).

Quote article  Lorraine Gérard, « Alleviating poverty through profits. The BoP, a new paradigm to alleviate poverty ? », 05 october 2008, Alternative Management Observatory (AMO), [Research paper]
http://appli6.hec.fr/amo/Articles/Entry/Item/65.sls

In the same section

Money, a handbook, by Paul Jorion

[Reading report]

[Reading report] : Olivier Torrente

Using Aristotle' s interpretation of price formation and economics as a struggle between different social classes, Paul Jorion presents an ambitious story of money in the Western world. He announces the end of capitalism and proposes several paths in order to go beyond the era of money domination...

>>Read more

Le Prix - by Paul Jorion

[Reading report]

[Reading report] : Alexis Lemeillet

Taking a new look on how prices get formed, The Price can be summed up in a double way back: way back to Adam Smith on the one hand, to whom the price does not pop up by comparing supply and demand; way back to Aristotle on the other hand, to whom the price is reflecting a comparison between the...

>>Read more

The question of power in large companies and in entrepreneurial projects : a comparative analysis inspired by Foucault

[Article]

[Article] : Adrien Couret

Entrepreneurship is often seen as opposed to large companies. Here we analyse such a classical opposition inspired by Foucault's work on power. Two main points arise: first, while large companies are characterised by the panoptic form of power, in SMEs power remains visible and well-identified....

>>Read more

Liberalizing crowdfunding in the United States

[Initiative]

[Initiative] : Damien Launoy

In order to support the American economy, several new rules to liberalize crowdfunding in the United States were included in the JOBS Act of 2012 by the Congress. From now on, a start-up will be able to contact groups of small private investors to raise equity financing. This major evolution...

>>Read more

The professional choice of creating a useful company - by Olivier Fleckinger

[Proceedings]

[Proceedings] : Olivier Fleckinger

This summary introduces the career pathway of Olivier Fleckinger, an HEC 2004 alumnus and co-founder of software company, whose aim is to help to raise funds for causes. Even if he doesn’t design himself as a “social entrepreneur”, we can grant him the title of “useful entrepreneur”. This...

>>Read more

Keyword

With the same doctype

Research paper

Reorientation in HEC careers HEC is the number one business school... by Pauline Séguy
What arts brings to management A focus... This research aims at understanding how... by Anaïs Terret
The shaping of economics by accounting... This article is meant to step back from... by Eve Chiapello
Social housing and energy saving in... As part of the building industry,... by Hélène Doutriaux
Different ways of fighting excess food... There are different ways of fighting... by Marie Mourad
The role of assisted resilience in the... In deprived suburbs, due to the... by Juliette Simon
The “Terre de Liens” property... The Foncière Terre de Liens property... by Laura Loffler
Perceptions of homeless persons and... The person “on the street” has... by Alix Peillon
Al Amana, critical analysis of a... Al Amana is a Moroc-credit association... by Yazid Arifi
The protestant ethic and the spirit of... This book studies how the protestant... by Alice de Rochechouart