Alleviating poverty through profits. The BoP, a new paradigm to alleviate poverty ?[Research paper] by Lorraine Gérard


The author graduated from HEC Paris in 2008.

As today's rich get richer, today's poor are still facing many plagues that jeopardize the economic and political balance not only of their own countries but of the overall world. This situation can be seen as the proof of the inefficiency of the development policies that have been carried on so far. Believing that poverty is not a fatality but a problem that still can be solved C.K.Prahalad and his supporters are proposing a new approach in which the poor are seen as consumers forming a market at the “base of the pyramid” that can become the new source of growth and profits for the private sector and especially for multinational companies (MNC).

Quote article  Lorraine Gérard, « Alleviating poverty through profits. The BoP, a new paradigm to alleviate poverty ? », 05 october 2008, Alternative Management Observatory (AMO), [Research paper]

In the same section

Waste Uncovering the Global Food Scandal - by Tristram Stuart

[Research paper]

[Research paper] : Marie Mourad

Waste aims at uncovering the food waste scandal. Tristram Stuart conducts an overall analysis of the food industry based on various studies and precise examples. He explains that reducing food waste, which represents almost 50% of food production in developed countries, would considerably improve...

>>Read more

The Rebel III - by Mongo Béti

[Reading report]

[Reading report] : Amine Habiballah

Le Rebelle III is a collection of Mongo Beti's essays gathered and presented by André Djiffack. This book is mainly a description of Cameroonian reality between 1995 and the death of Mongo Beti in 2001. The author underlines the consequences of French neocolonialism in Cameroon, especially in...

>>Read more

Working for social business after HEC - with Laurence Grandcolas-Lamoureux

[Research paper]

[Research paper] : Laurence Grandcolas-Lamoureux

Laurence Grandcolas-Lamoureux created the NGO "Solidarity with forgotten countries" when she graduated from HEC Paris, and then had ​​a three-year experience at Bain, a consulting firm. After that, she found a job in the ​​social economy, becoming the Director of Partnerships at Ashoka in...

>>Read more

Le Prix - by Paul Jorion

[Reading report]

[Reading report] : Alexis Lemeillet

Taking a new look on how prices get formed, The Price can be summed up in a double way back: way back to Adam Smith on the one hand, to whom the price does not pop up by comparing supply and demand; way back to Aristotle on the other hand, to whom the price is reflecting a comparison between the...

>>Read more

Adam Smith, l’économiste malgré lui

[Research paper]

[Research paper] : François-Xavier Faucounau

: This master thesis is focusing on the work of Adam Smith in order to discuss the basis of economics, its axioms or its paradigm. We consider economics as a specific view or a particular representation of society or social phenomenon. This science gives arguable meanings to human actions while...

>>Read more


With the same doctype

Research paper

French foundations and their use of... Social impact measurement is a subject... by Juliette Jaume
FabLabs, Makerspaces: New Forms of... Created more than ten years ago by the... by François Bottollier-Depois
Energy self-sufficiency with renewable... Our economic and social model is not... by Alexis Lemeillet
Arbalange, an end to the single use of... Arbalange sells « textile » diapers... by Audrey Boulkaid
The evolution of the Chinese banking... The Chinese banking market is one of... by Jie Zhu
Eco districts : an anlysis of brakes... Eco districts are a new way of... by Clémence Chouvet
The traditional Christian concept of... Antique philosophy is well-known for... by Diane de Zélicourt
Reorientation in HEC careers HEC is the number one business school... by Pauline Séguy
“Provoking (the right) titles” - by... The co-director at Max Milo editions as... by Luis de Miranda
Challenges and issues in partnerships... Although supporting social business has... by Manon Le Bourdiec