Alternative entrepreneurship, a tautology?[Article] by Florent Gitiaux

2007-12-12

The author was part of the "Alternative Management" third year program in HEC Paris in 2006/2007.

Are all company founders in the alternative management field? If not, then on what basis can we distinguish classic entrepreneurship from any alternative version? This paper attempts to give insights to define the extent to which alternative entrepreneurship is a specific commitment.

Quote article  Florent Gitiaux, « Alternative entrepreneurship, a tautology? », 12 december 2007, Alternative Management Observatory (AMO), [Article]
http://appli6.hec.fr/amo/Articles/Entry/Item/26.sls

In the same section

To make people and firms aware of the ecological urgency : a challenge for WWF - by Cédric du Monceau

[Proceedings]

[Proceedings] : Cédric du Monceau

At the age of 40, after a model career in prestigious firms, Cédric du Monceau decided to join the environment protection NGO WWF France in order to work for this cause. He became General Manager of the NGO in 2000, whereas the association was going through a crisis. In this context, Cédric du...

>>Read more

Telling the story of a Made in France brand

[Proceedings]

[Proceedings] : Guillaume Gibault

Guillaume Gibault (HEC 09) is the founder of Le Slip Français an underwear brand that uses an off-the-wall communication on the social networks. This entrepreneur managed to catch up the attention of the media and to convert it into sales. As an e-commerce business Le Slip Français does not hide...

>>Read more

The Debate on the “Triple Bottom Line”

[Research paper]

[Research paper] : Thibault Asselot

The aim of our work was to carry out a typology of the various attitudes regarding the concept of “triple bottom line”. Before making this typology, we described the birth and development of the concept, and tried to define its main features. We then relied on twelve texts taken from...

>>Read more

The volunteers and the non-profit organization - by Dominique Thierry

[Reading report]

[Reading report] : Yoann Kassi-Vivier

The number of volunteers working for associations is growing by 3 to 4% every year. However, non-profit organizations often claim that they face difficulties to attract and retain enough volunteers and skills to meet their growing and very precise needs. If volunteering is not currently in the...

>>Read more

Bayard, Catholicism, Edition and Alternative Management - by Alain Augé

[Proceedings]

[Proceedings] : Alain Augé

Alain Augé, financial director and directing member at Bayard Presse, describes the management methods in his company. This is an alternative management style, in keeping with the nature of the Bayard group, which is detained by a religious order and which aims for goals beyond financial profit....

>>Read more

With the same doctype

Article

Which ethics for moral critics? « Does... In his movie « The Constant Gardener... by Céline Peudenier
Art, entreprenariat: the creation's path This article aims to draw up a parallel... by Olivia Conil Lacoste
Wall Street from Oliver Stone (1987): a... This article tries to address some of... by Mathilde Denoits
The technological society - by Jacques... In The technological society,... by Alexis Lemeillet
Alternative entrepreneurship, a... Are all company founders in the... by Florent Gitiaux
Being an entrepreneur against « the... Whereas our western democracies have... by Kevin Cardona
The question of power in large... Entrepreneurship is often seen as... by Adrien Couret
The notion of « meaning » at work... Based on a survey conducted in a call... by Hélène Doutriaux, Arnaud Alias, Yahia Bensouda