An Adventure at the crossroads between art and enterprise - by Raphaële Bidault-Waddington[Proceedings] by Raphaële Bidault-Waddington


Born in 1971, Raphaële Bidault-Waddington was educated in finance and organizational asset management as well as in art theory. After having worked for 5 years in financial markets, she chose to devote herself to her art, focusing on the themes of imagery, the city and the economy, exhibiting her work regularly, noteably in young galleries in Paris's third arrondissement. She also acts, in parallel with her exhibitions, as an “artist-consultant” in imagining strategic visions and innovative solutions for companies, towns or scientific laboratories, systematically combining a sensible approach with rigorous analysis, efficiency and creativity. She thus exercises a double activity as artist and artist-consultant in strategy and innovation. A curious mind connected to different research poles (economy of knowledge, ecology, art, architecture, urbanism, etc.), she appears in diverse publications and conferences in France and abroad.

Raphaële Bidault-Waddington presents, through a few works, the path that led her to become an artist, researcher and consultant. She also offers her views on contemporary art, in resonance with society. Her art does indeed find its inspiration in the economic world: over several years working in the financial sector she was able to observe the creativity and the imaginary shown everyday by corporate workers. As part of her consultant activity, Raphaële Bidault-Waddington tries to unveil the aesthetic dimension of the corporate world by focusing on the interaction between the senses, culture, harmony, values and architecture in companies.

Quote article  Raphaële Bidault-Waddington, « An Adventure at the crossroads between art and enterprise - by Raphaële Bidault-Waddington », 10 december 2009, Alternative Management Observatory (AMO), [Proceedings]

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