Being an entrepreneur against « the era of emptyness » : a vision of alternative entrepreneurship [Article] by Kevin Cardona


The author was part of the HEC Paris MS "Sustainable development" 2006/2007

Whereas our western democracies have entered what Gilles Lipovetsky called in his "Essais sur l'individualisme contemporain" (Essays on contemporary individualism) «The Era of Emptiness » (« l'ère du vide » in French), this context permits the emergence of a new kind of entrepreneur: those who escape the « era of emptiness » by searching for meaning.

Quote article  Kevin Cardona, « Being an entrepreneur against « the era of emptyness » : a vision of alternative entrepreneurship », 12 december 2007, Alternative Management Observatory (AMO), [Article]

In the same section

The Culture of the New Capitalism - by Richard Sennett

[Reading report]

[Reading report] : Elodie Payre

The Culture of the new capitalism, written by Richard Sennett, aims at providing the reader with an overall view of the American sociologist's research works and writings. This essay describes the transformations that have affected the world since the 1970's (globalisation, the shareholders'...

>>Read more

Waste Uncovering the Global Food Scandal - by Tristram Stuart

[Research paper]

[Research paper] : Marie Mourad

Waste aims at uncovering the food waste scandal. Tristram Stuart conducts an overall analysis of the food industry based on various studies and precise examples. He explains that reducing food waste, which represents almost 50% of food production in developed countries, would considerably improve...

>>Read more

Which ethics for moral critics? « Does the end justify the means? »


[Article] : Céline Peudenier

In his movie « The Constant Gardener », Fernando Meirelles denounces the scandal of drug trials performed by transnational pharmaceutical companies on uninformed populations in developing countries. Through an exploration of the main characters' ethical dilemmas, he shows how ethics is a...

>>Read more

Is Official Development Aid Designed to Fullfill the Poors' Needs?


[Essay] : Guillaume Angué

Since 1945 and the independence of old colonies, rich countries have attempted to help the poorest countries to develop. At first this Development Aid was aimed towards economic growth, and then towards the reduction of inequalities, social progress, and now towards sustainable development. Whereas...

>>Read more

The 104 Adventure - Valérie Senghor

[Research paper]

[Research paper] : Valérie Senghor

Graduated in Corporate Law from HEC in 1993, Valérie Senghor has then always been trying to use her management abilities to serve her two passions: innovation and culture. First she worked for some small multimedia companies, then decided to take part in a start-up adventure, doing multimedia...

>>Read more

With the same doctype


Alternative entrepreneurship, a... Are all company founders in the... by Florent Gitiaux
Which ethics for moral critics? « Does... In his movie « The Constant Gardener... by Céline Peudenier
Wall Street from Oliver Stone (1987): a... This article tries to address some of... by Mathilde Denoits
The technological society - by Jacques... In The technological society,... by Alexis Lemeillet
The notion of « meaning » at work... Based on a survey conducted in a call... by Hélène Doutriaux, Arnaud Alias, Yahia Bensouda
The question of power in large... Entrepreneurship is often seen as... by Adrien Couret
Being an entrepreneur against « the... Whereas our western democracies have... by Kevin Cardona
Art, entreprenariat: the creation's path This article aims to draw up a parallel... by Olivia Conil Lacoste