Career paths of French entrepreneurs working in fair trade[Research paper] by Audrey Azilazian


Audrey Azilazian graduated from HEC Paris business school in 2007 and now works for the “Crédit cooperatif”.

The concept of fair trade was born from the action of Protestant associations promoting equitable exchanges between industrialized nations and developing countries in the fifties. Later on in the seventies, pro third-world and marxist movements implemented fair trade into regions left aside globalization. Beside this somewhat revolutionary initiative, a more reformist movement came into being. It aimed at transforming the capitalistic economy from the inside by developing fairer and more humanist values in exchanges. Those two movements have very specific characteristics that will be mentioned further down. This research deals with the last wave of fair trade entrepreneurs, who appeared in 2000 in France. Based on their career paths, we will wonder why and when they decided to commit themselves to working in fair trade.

Quote article  Audrey Azilazian, « Career paths of French entrepreneurs working in fair trade », 24 may 2008, Alternative Management Observatory (AMO), [Research paper]

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