Implantation Kit for La Ruche[Operational Project] by Nastassja Kern, Sophie Rauch, Vivien Heim

2014-05-19

The authors are part of the Alternative Management third year specialization program, in HEC.

The purpose of this implantation kit is highly strategic for La Ruche, who wishes to expand in the French territory and abroad: it is dedicated to draw the operational landmarks of a successful implantation, to help the brand master its image and to develop the structure, in order to make it become one major actor of Social Economy.

Quote article  Nastassja Kern, Sophie Rauch, Vivien Heim, « Implantation Kit for La Ruche », 19 may 2014, Alternative Management Observatory (AMO), [Operational Project]
http://appli6.hec.fr/amo/Articles/Entry/Item/354.sls

In the same section

The working condition - by Simone Weil

[Reading report]

[Reading report] : Pierre Lacaze

Simone Weil had the personal will to know the Labor condition from inside. She spent one year working in industry as a laborer in order to actually experience the Labor condition. She wrote everything down: the physical harshness of the work, the moral impact of working cadence, the unfair balance...

>>Read more

Aboriginal entrepreneurship in Quebec: the place and role of traditional knowledge in contemporary economic models

[Research paper]

[Research paper] : Garance Rey

In Quebec, aboriginal people constitute a particular minority. Being First Nations, Inuits or Metis, they are often marginalized from mainstream economic processes distant from their traditional culture and knowledge base. Nevertheless, one can observe a rising number of aboriginal ...

>>Read more

Things – A story from the sixties, by Georges Perec

[Reading report]

[Reading report] : Pauline Séguy

Although it is not a novel, this book tells us a story. The story of a young couple, Jerôme and Sylvie, who seems haunted by their material aspirations. 1965 represents the beginning of Georges Perec's career as a writer: when he receives the Renaudot Price in 1965 for « Things », he still is...

>>Read more

The Tookets, a third sector currency

[Initiative]

[Initiative] : Elsa Rize

«Tookets » is the name of both a currency and a cooperative society of collective interests, that were created with the purpose of enabling a new practice of sponsorship. At first, a company issues tookets, that are distributed to its customers and/or employees, as part of a program (such as a...

>>Read more

The Silent Transformations, by François Jullien

[Reading report]

[Reading report] : Thomas Desdouits

Western thought, as much as the Greek thought from which it stems, is ontological. It isolates, it defined, it circumscribes.  For this reason, it is unable to think transitions and transformation. Chinese thought, however, because it did not take the stand of the being, can enable us to apprehend...

>>Read more

With the same doctype

Operational Project

The social project of a group of... With around 12,000 employees and 350... by Iska Bitoun, Marie Calmettes and Thomas Desdouits
Encouraging the development of OuiShare... Since its creation in 2011, the... by Tanguy Auffret, Pierre Chevelle et Clara Fourquier
Bottle Deposit in France While the overproduction of waste has... by Juliette Carcano, Hélène Loustau, Élise Parent
Implantation Kit for La Ruche The purpose of this implantation kit is... by Nastassja Kern, Sophie Rauch, Vivien Heim
Carrefour-SOLAAL Foundation While the current deep economic... by Marine d'Allancé, Antoine Desjonquères, Morgane Guilhe La Combe de Villers, François Petitjean
Insertion at the Restos du Coeur :... The current economic crisis weakens... by Rela Garfein, Garance Rey,  Elsa Walwer