innocent: “making life a little bit easier, a little bit better” - Meeting with Nicolas Marotte, General Director, innocent France[Proceedings] by Sabrina Gonçalves Krebsbach

2015-04-28

The author is part of the Alternative Management third year specialization program at HEC Paris

After a long and dazzling carrer in marketing at Danone, a socially responsible company, Nicolas Marotte is innocent’s Juices & Smoothies French division’s CEO. innocent is an original brand in the world of consumer goods thanks to its diverse social committments – visible in particular through the innocent Foundation, which supports projects that fight world hunger – and its special tone. In this passionate testimony, Nicolas Marotte presents his carreer path as well as innocent, particularly in France

Quote article  Sabrina Gonçalves Krebsbach, « innocent: “making life a little bit easier, a little bit better” - Meeting with Nicolas Marotte, General Director, innocent France », 28 april 2015, Alternative Management Observatory (AMO), [Proceedings]
http://appli6.hec.fr/amo/Articles/Entry/Item/381.sls

In the same section

Meaning in work: in what sense does a professional reorientation restore meaning to work?

[Essay]

[Essay] : Yann Auger, Sarah de Barthès, Yann Devaux, Vaïté Leprince-Ringuet

This document is the synthesis of an investigation researching professionals who changed jobs. The main issue was first, to determine to what extent the search for meaning entails a retraining, then to know if this reemployment eventually does give rise to the meaning that has been sought after,...

>>Read more

Cold Intimacies: The Making of Emotional Capitalism – by Eva Illouz

[Reading report]

[Reading report] : Céline Peudenier

In this book, Eva Illouz analyses the making of “emotional capitalism”. Capitalism is traditionally considered as a cold system, with rational agents taking carefully thought-out decisions. This economic, capitalist and rather “masculine” sphere is opposed to a private sphere, more...

>>Read more

Private Equity: Factor of economic development or new form of colonialism? The case of Maghreb

[Research paper]

[Research paper] : Gaëtan Irrmann

What is Private Equity (PE)? What are the mechanisms of its expansion? Does it contribute to the economic growth of emerging countries or is it rather a new form of colonialism? The purpose of this paper is to analyse the underlying elements behind the evolution of PE. PE being considered as a...

>>Read more

Du contre-pouvoir - by Miguel Benasayag, Diego Sztulwark

[Reading report]

[Reading report] : Gwenaël Gaigeard

The authors try to pass past former utopian models and former anti-authority idols in order to design the new face of radicality. « Du contre-pouvoir » delivers a realistic and constructive speech about protesting, which contrasts with the approach of other alternative books. From concepts to...

>>Read more

The Atlas of Migrants in Europe Critical geography of migration policies - by Olivier Clochard

[Reading report]

[Reading report] : Marion Coutel

This atlas draws a critical balance from European migration policies and from their human impacts. It explains key concepts and data, such as the European policy of visas, the activities of the Frontex agency, the functioning of the administrative detention centres, dynamics of control...

>>Read more

With the same doctype

Proceedings

A career in local development This report highlights Daniel Grande's... by Daniel Grande
Shareholder engagement or how to... PhiTrust assists minority shareholders... by Olivier de Guerre
Nature et Découvertes : how to put the... François Lemarchand is a forerunner in... by François Lemarchand
Collective intelligence and alternative... Jean-François Noubel presents the... by Jean-François Noubel
Bayard, Catholicism, Edition and... Alain Augé, financial director and... by Alain Augé
Bio-mimesis: the Intelligence of Living... Bio-mimesis is “the imitation of the... by Gauthier Chapelle
Lafuma, an exemple of enterprise that... The Lafuma Group is specialised in... by Philippe Joffard
Getting out of the “Deadly... The multiple activities of Christian... by Christian Oyarbide
Patronage in France - by Estelle... Estelle Lauvergne's career is... by Estelle Lauvergne
Consumer credit : responsible but... Philippe Lemoine is the chairman and... by Philippe Lemoine