innocent: “making life a little bit easier, a little bit better” - Meeting with Nicolas Marotte, General Director, innocent France[Proceedings] by Sabrina Gonçalves Krebsbach

2015-04-28

The author is part of the Alternative Management third year specialization program at HEC Paris

After a long and dazzling carrer in marketing at Danone, a socially responsible company, Nicolas Marotte is innocent’s Juices & Smoothies French division’s CEO. innocent is an original brand in the world of consumer goods thanks to its diverse social committments – visible in particular through the innocent Foundation, which supports projects that fight world hunger – and its special tone. In this passionate testimony, Nicolas Marotte presents his carreer path as well as innocent, particularly in France

Quote article  Sabrina Gonçalves Krebsbach, « innocent: “making life a little bit easier, a little bit better” - Meeting with Nicolas Marotte, General Director, innocent France », 28 april 2015, Alternative Management Observatory (AMO), [Proceedings]
http://appli6.hec.fr/amo/Articles/Entry/Item/381.sls

In the same section

The French graduate education system of the “grandes écoles”: a melting pot or reserved to the elite class? - by Nicole d'Anglejan

[Proceedings]

[Proceedings] : Nicole d'Anglejan

The « Equal Opportunities » program was developed by Nicole and aims at allowing underprivileged students to come and study at HEC Business School. She discusses her experience and tackles the issue of elitism in the French higher education system and especially the restriction in the access to...

>>Read more

French higher education towards equal opportunity?

[Research paper]

[Research paper] : Nicolas Charles

Whereas social inequalities of access to higher education, in particular to the grandes ecoles, do not diminish anymore, and the need for equal opportunity and justice in higher education becomes more important, numerous higher education institutions, from which the grandes ecoles are very active,...

>>Read more

Why don't we all buy organic products?

[Research paper]

[Research paper] : Peggy Nicod et Emilie Condemine

Though health and the protection of the environment appear to be the biggest preoccupations in France, only 43% the French population buy organic products. In order to understand this situation, we have studied the consumption habits of consumers and non-consumers of organic products. This study...

>>Read more

The benefits of deliberative democracy – The five estates

[Research paper]

[Research paper] : Roman Baudin

In times of political despair, when representative democracy seems to show its limitations, advocates of deliberative democracy aspire to rebuild democratic legitimacy based on citizens’ deliberation. Relying on the analysis of two famous deliberative events, we show that deliberative ...

>>Read more

« Participando, articulando, cobrando… » : Understanding the Participatory Budget of Porto Alegre through social trajectories of its participants.

[Research paper]

[Research paper] : Luis Emilio Cuenca Botey

This research is a socio ethnographic description of the Participatory Budget in Porto Alegre, Brazil. First, through the ethnographic observation, I describe the deliberative skills of people participating in the Council of the Participatory Budget (CoP), the main deliberation council for the...

>>Read more

With the same doctype

Proceedings

Creating an ethic and organic fashion... After graduating at HEC, Rachel Liu... by Rachel Liu
Nature et Découvertes : how to put the... François Lemarchand is a forerunner in... by François Lemarchand
CSR, patronage, philanthropy : how to... Virginie Seghers knows how to build up... by Virginie Seghers
Meeting with Anne Charpy - Respective... Anne Charpy, a professional in urban... by Anne Charpy
Understanding the needs for alternative... In this seminar, Roland Vaxelaire... by Roland Vaxelaire
Participative Governance and Social... François Enaud presents the... by François Enaud
Ardelaine: the adventure of a textile... Beatrice Barras relates the story of... by Beatrice Barras
A life made of values and projects - by... Mr Gruson is the director of an... by Luc Gruson
Triodos: the sustainable bank - by... Olivier Marquet talks about working in... by Olivier Marquet
Bio-mimesis: the Intelligence of Living... Bio-mimesis is “the imitation of the... by Gauthier Chapelle