innocent: “making life a little bit easier, a little bit better” - Meeting with Nicolas Marotte, General Director, innocent France[Proceedings] by Sabrina Gonçalves Krebsbach

2015-04-28

The author is part of the Alternative Management third year specialization program at HEC Paris

After a long and dazzling carrer in marketing at Danone, a socially responsible company, Nicolas Marotte is innocent’s Juices & Smoothies French division’s CEO. innocent is an original brand in the world of consumer goods thanks to its diverse social committments – visible in particular through the innocent Foundation, which supports projects that fight world hunger – and its special tone. In this passionate testimony, Nicolas Marotte presents his carreer path as well as innocent, particularly in France

Quote article  Sabrina Gonçalves Krebsbach, « innocent: “making life a little bit easier, a little bit better” - Meeting with Nicolas Marotte, General Director, innocent France », 28 april 2015, Alternative Management Observatory (AMO), [Proceedings]
http://appli6.hec.fr/amo/Articles/Entry/Item/381.sls

In the same section

Tourism, business and ethics : sustainable tourism and the French market

[Research paper]

[Research paper] : Romain Lhez

Sustainable tourism is a popular and widely discussed concept. These discussions often lead to gross distortion of reality. Simple questions are to be asked in order to make progress in the debate: Who is promoting sustainable tourism? What logic is underlying it? A comparative survey was carried...

>>Read more

Private Equity: Factor of economic development or new form of colonialism? The case of Maghreb

[Research paper]

[Research paper] : Gaëtan Irrmann

What is Private Equity (PE)? What are the mechanisms of its expansion? Does it contribute to the economic growth of emerging countries or is it rather a new form of colonialism? The purpose of this paper is to analyse the underlying elements behind the evolution of PE. PE being considered as a...

>>Read more

Cold Intimacies: The Making of Emotional Capitalism – by Eva Illouz

[Reading report]

[Reading report] : Céline Peudenier

In this book, Eva Illouz analyses the making of “emotional capitalism”. Capitalism is traditionally considered as a cold system, with rational agents taking carefully thought-out decisions. This economic, capitalist and rather “masculine” sphere is opposed to a private sphere, more...

>>Read more

Hunger Zero, ending with hunger in the world – By Bruno Parmentier

[Reading report]

[Reading report] : Hélène Loustau

This book describes the state of hunger in the world, its stakes and its possible solutions. From a holistic perspective, the author sets out the issues to feed humanity at the beginning of the 21st century. While overcrowding and global warming are real issues, hunger is in fact a human creation,...

>>Read more

The economics of functionality, a solution for combating the environmental degradation of the planet? - by Dominique Bourg

[Proceedings]

[Proceedings] : Dominique Bourg

How to face the environmental challenges which threaten our planet and fight against climate changes produced by our current system of resource exploitation? Dominique Bourg presents the principles of the economics of functionality, a system which, by substituting the leasing of goods for their...

>>Read more

With the same doctype

Proceedings

Getting out of the “Deadly... The multiple activities of Christian... by Christian Oyarbide
The daily re-conquest of sense From a... Due to a health problem, Guibert del... by Guibert del Marmol
Ardelaine: the adventure of a textile... Beatrice Barras relates the story of... by Beatrice Barras
innocent: “making life a little bit... After a long and dazzling carrer in... by Sabrina Gonçalves Krebsbach
Bayard, Catholicism, Edition and... Alain Augé, financial director and... by Alain Augé
Meeting with Anne Charpy - Respective... Anne Charpy, a professional in urban... by Anne Charpy
Working in CSR after HEC – Meeting... Marie-Cécile Lebard is at the head of... by Marie-Cécile Lebard
The French graduate education system of... The « Equal Opportunities » program... by Nicole d'Anglejan
Diapalante means « mutual help » in... Claire Dehove has a background of... by Claire Dehove
Triodos: the sustainable bank - by... Olivier Marquet talks about working in... by Olivier Marquet