Is car-sharing the next way to drive in the city?[Essay] by Rudy Guénaire


Rudy Guénaire was part of the "Alternative Management" third year program in HEC in 2011. He also has a Master degree in Mathematical Modelling from La Sorbonne. He is very interested in finding innovating management solutions. He is now starting his own company in the fast-food industry.

The concept of car-sharing has been very successful in Switzerland and Germany. Caisse-Commune implemented car-sharing in Paris ten years ago. It seems that Parisians haven't been really convinced by the idea. Why is car-sharing an interesting concept? What can prevent car-sharing from being a success?

Quote article  Rudy Guénaire, « Is car-sharing the next way to drive in the city? », 09 june 2011, Alternative Management Observatory (AMO), [Essay]

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Facing a major lack of appropriate support structures for autistic people in France, many families with an autistic child turn to Belgium as a last resort to find a support solution. This phenomenon is completely financed by France. Through different interviews of parents whose child is or has been...

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[Proceedings] : Beatrice Barras

Beatrice Barras relates the story of Ardelaine, which is a workers’ cooperative that she contributed to create. One of the main objectives of Ardelaine is to foster the development of a rural territory through the exploitation of a local textile industry. Indeed, it seems that, in spite of...

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[Proceedings] : Jérémy Hajdenberg

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[Essay] : Victor Cabanes, Hélène Doutriaux, Anne Hurand

This research paper presents the collected results from an inquiry led in the city of Loos en Gohelle, Northern France, in which some 7 000 people live. An ambitious sustainable development policy has been implemented there. Keen to innovate, the city has already shown great advance in this area....

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Is car sharing a viable alternative to personal car ownership?

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[Research paper] : Laure Jaffré

The rise of new practices allowing to share a car throughout time (car sharing) or throughout space (carpooling) deeply unsettles the paradigm « one car, one person behind the wheel », which lasted over the second half of the 20th century. In increasing the use of vehicles, this « shared...

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