Is car-sharing the next way to drive in the city?[Essay] by Rudy Guénaire


Rudy Guénaire was part of the "Alternative Management" third year program in HEC in 2011. He also has a Master degree in Mathematical Modelling from La Sorbonne. He is very interested in finding innovating management solutions. He is now starting his own company in the fast-food industry.

The concept of car-sharing has been very successful in Switzerland and Germany. Caisse-Commune implemented car-sharing in Paris ten years ago. It seems that Parisians haven't been really convinced by the idea. Why is car-sharing an interesting concept? What can prevent car-sharing from being a success?

Quote article  Rudy Guénaire, « Is car-sharing the next way to drive in the city? », 09 june 2011, Alternative Management Observatory (AMO), [Essay]

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