Luxury and Sustainability: Cross-fertilization[Research paper] by Aurélie Gillon

2011-07-26

Aurélie Gillon was part of the “Alternative Management” third year program in HEC in 2011. She also studied at the ENS-ULM, has a bachelor in philosophy and a Master in literature from La Sorbonne. She is very interested in the problematics of sustainable development and luxury : she contributed to create Luxury HEC, which is an association devoted to luxury in HEC and did the HEC certificate "Luxury Strategies".

Luxury and sustainability may seem at odds. However they share common values, so that they turn out to be quite close and able to nurture a meaningful dialogue. If we think beyond prejudices, we can have a head start and show how - and why - to do usual things differently or do different things in a usual way. On the one hand, sustainability can be seen by the luxury industry as a challenge which stimulates creativity and innovation at all levels of the value chain, and encourages to reinvent business models. On the other hand, the sustainability sector could take advantage of a luxury strategy.

Quote article  Aurélie Gillon, « Luxury and Sustainability: Cross-fertilization », 26 july 2011, Alternative Management Observatory (AMO), [Research paper]
http://appli6.hec.fr/amo/Articles/Entry/Item/209.sls

In the same section

Bottle Deposit in France

[Operational Project]

[Operational Project] : Juliette Carcano, Hélène Loustau, Élise Parent

While the overproduction of waste has become obvious, no large project of bottle deposits for households seems to have encountered any success in France. This operational project tries to solve and overcome this paradox, in performing an inventory of the sector of bottle deposits in France and in...

>>Read more

Different ways of fighting excess food Food rescue, dumpster-diving and freeganism: market vs. dumpsters

[Research paper]

[Research paper] : Marie Mourad

There are different ways of fighting the great amount of excess food produced and often wasted by our consumer society. In New York, the non-profit City Harvest adopts a strategy of “food rescue”, redistributing excess food to “NYC’s hungry”. Some people wish to go further in denunciating...

>>Read more

Center for the promotion of ecological cohousing

[Essay]

[Essay] : Camille Portejoie

How to conciliate private housing in flats with an ecological awareness? How to make your building a lively place, which enables social mixing? It is the mission of the OPHEC to solve these issues by creating innovative tools and methods, such as the AutoVEFA solution (Auto Sales of Properties in...

>>Read more

Education and collective intelligence production

[Essay]

[Essay] : Kenza Iraqi

Long-term common interests require the implementation of a collective intelligence. Human collective intelligence is not instinctive and must be built. Education in general and alternative pedagogies in particular can boost the collective intelligence process.

>>Read more

Bio-mimesis: the Intelligence of Living Beings, by Gauthier Chapelle

[Proceedings]

[Proceedings] : Gauthier Chapelle

Bio-mimesis is “the imitation of the living for human applications”. To this broad but reductive definition Gauthier Chapelle and his “bio-mimicry” movement adds the slogan: “sustainable innovation inspired by nature”. Using examples of innovative projects, the revolutionary potential...

>>Read more

With the same doctype

Research paper

The 104 Adventure - Valérie Senghor Graduated in Corporate Law from HEC in... by Valérie Senghor
Which sustainable development for... Confronted with global warming and the... by Claire Nativel
Different ways of fighting excess food... There are different ways of fighting... by Marie Mourad
What arts brings to management A focus... This research aims at understanding how... by Anaïs Terret
Impact of the diverse visions of social... The dynamic of social entrepreneurship... by Camille Portejoie
How is it possible to follow the ideas... “Degrowth” is the idea that an... by Anne Hurand
The historical construction of the... In the Age of Antiquity, labour was a... by Anne-Laure Alloncle
Tourism, business and ethics :... Sustainable tourism is a popular and... by Romain Lhez
The impacts of economy’s... This work aims at exploring and... by Yazid Arifi
“Provoking (the right) titles” - by... The co-director at Max Milo editions as... by Luis de Miranda