Natural capitalism: creating the next industrial Revolution[Reading report] by Claire Nativel


Claire was part of the “Alternative Management” third year program in HEC in 2009.

At the beginning of the 21st century, most companies work according to a model inherited from the first industrial revolution when the work force was rare and resources were abundant. But the current situation of the world is at the opposite: how to conciliate economy, development and conservation of the “natural capital” of our planet? Natural Capitalism shows that the new paradigm that makes prosperity and environmental protection work together can be implemented by all companies.

Quote article  Claire Nativel, « Natural capitalism: creating the next industrial Revolution », 27 november 2009, Alternative Management Observatory (AMO), [Reading report]

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