Nature et Découvertes : how to put the human dimension in the centre of the corporate model?[Proceedings] by François Lemarchand


François Lemarchand graduated from ESCP and from Harvard Business School where he passed his MBA. Highly interested in nature, travelling and wilderness, he is also an ecologist activist (Greenpeace). He is not the usual entrepreneur and promotes innovative trade. In 1975, he bought Pier Imports out, in order to change it into a successful supermarket that sells products from all over the world. In 1988, he sells the brand to its employees and dedicates his and his wife Françoise's time to set up Nature et Découvertes in 1990. He is now the CEO of this company.

François Lemarchand is a forerunner in corporate ecologist principles and presents Nature et Découvertes, a pioneer company as far as « trading well » goes. That means that he wants to put the human dimension in the center of the corporate model and he wants to put his company at the service of men, with trained and happy employees. Today, beyond his firm, François Lemarchand presents a really positive view of men and the future, with an original view of the company in the future: it would aim more at enhancing social interaction than creating material satisfaction. How can we reconcile a human vision of a company with corporate profitability?

Quote article  François Lemarchand, « Nature et Découvertes : how to put the human dimension in the centre of the corporate model? », 23 march 2008, Alternative Management Observatory (AMO), [Proceedings]

In the same section

The impact of mutualist values on forms of management control A study of three mutualist organizations (MACIF, MAIF, Les Ménages Prévoyants)

[Research paper]

[Research paper] : Adrien Couret

This study deals with the management of mutual insurance companies (i.e. companies identifiable by collective ownership of their members-clients and by the power of democratic debate in their political decision-making), especially regarding management control. In these organizations claiming to be...

>>Read more



[Initiative] : Marianne Rauche

Specialisterne – translated from Danish as “the Specialists” – is a social innovative business created in 2004 which provides IT consultancy services, and where most employees are people with autism. Specialisterne, the slogan of which is “Passion for details”, aims at transforming...

>>Read more

Career paths of French entrepreneurs working in fair trade

[Research paper]

[Research paper] : Audrey Azilazian

The concept of fair trade was born from the action of Protestant associations promoting equitable exchanges between industrialized nations and developing countries in the fifties. Later on in the seventies, pro third-world and marxist movements implemented fair trade into regions left aside...

>>Read more

Networks of Social Entrepreneurs India

[Research paper]

[Research paper] : Alban Leveau-Vallier

This paper aims at deciphering and mapping the network of social entrepreneurs in India. We consider that social entrepreneurs in India belong to two main groups, competing for the domination of the social entrepreneurship field : the traditional and the global Indian social entrepreneurs. This...

>>Read more

Danone economic and social project - by Franck Riboud


[Proceedings] : Franck Riboud

In 2005, Danone is the number one on the market of dairy products, bottled water, and number two on the market of biscuits and cereal-based products. At the same time as this economic boost, Danone develops sustainable projects. The most emblematic example nowadays is the Grameen Danone Foods...

>>Read more

With the same doctype


The French graduate education system of... The « Equal Opportunities » program... by Nicole d'Anglejan
Working in ethical venture capital when... After two job experiences in the... by Jérémy Hajdenberg
To make people and firms aware of the... At the age of 40, after a model career... by Cédric du Monceau
HEC Graduate in Solidarity Works - by... In this seminar, Michel Tardieu tells... by Michel Tardieu
Developing a critic conscience for... Directors and Managers must be aware of... by Philippe de Woot
Meeting with Stéphène Jourdain: the... Alternative management students have... by Stéphène Jourdain
Shareholder engagement or how to... PhiTrust assists minority shareholders... by Olivier de Guerre
The professional choice of creating a... This summary introduces the career... by Olivier Fleckinger
Diapalante means « mutual help » in... Claire Dehove has a background of... by Claire Dehove
Another farming is possible Claude Gruffat was a pioneer of organic... by Claude Gruffat