Nature et Découvertes : how to put the human dimension in the centre of the corporate model?[Proceedings] by François Lemarchand

2008-03-23

François Lemarchand graduated from ESCP and from Harvard Business School where he passed his MBA. Highly interested in nature, travelling and wilderness, he is also an ecologist activist (Greenpeace). He is not the usual entrepreneur and promotes innovative trade. In 1975, he bought Pier Imports out, in order to change it into a successful supermarket that sells products from all over the world. In 1988, he sells the brand to its employees and dedicates his and his wife Françoise's time to set up Nature et Découvertes in 1990. He is now the CEO of this company.

François Lemarchand is a forerunner in corporate ecologist principles and presents Nature et Découvertes, a pioneer company as far as « trading well » goes. That means that he wants to put the human dimension in the center of the corporate model and he wants to put his company at the service of men, with trained and happy employees. Today, beyond his firm, François Lemarchand presents a really positive view of men and the future, with an original view of the company in the future: it would aim more at enhancing social interaction than creating material satisfaction. How can we reconcile a human vision of a company with corporate profitability?

Quote article  François Lemarchand, « Nature et Découvertes : how to put the human dimension in the centre of the corporate model? », 23 march 2008, Alternative Management Observatory (AMO), [Proceedings]
http://appli6.hec.fr/amo/Articles/Entry/Item/41.sls

In the same section

Cannibals with forks - by John Elkington

[Reading report]

[Reading report] : Dalma Berkovics

The objective of this review is to resume John Elkington's visionary book. Cannibals with forks -The triple bottom line of the 21th century promotes a new, responsible approach to businesses that should take into consideration environmental, social and economic dimensions of sustainable...

>>Read more

The daily re-conquest of sense From a personal experience to a managerial reform - by Guibert del Marmol.

[Proceedings]

[Proceedings] : Guibert del Marmol

Due to a health problem, Guibert del Marmol is hospitalised. He then manages to reconstruct himself unsing techniques borrowed from oriental medicines. He then questions the meaning of his life and has the idea of extending his reflection to the corporate world, where he pursues a successful...

>>Read more

Is integration business a strategy combining the economic and social dimensions of sustainable development?

[Research paper]

[Research paper] : Nathalie Rusé

The purpose of this dissertation is to analyse a new business model, which places social preoccupations at its heart without neglecting economic performance: social business. Does this alternative business model really create social and economic value? The relevance of this new concept will be...

>>Read more

Durabilis : from a Foundation to an Impact Investing Company

[Proceedings]

[Proceedings] : Sebastiaan Saverys

As CEO and founder of Durabilis, Sebastiaan Saverys tells us about his experience and about the transformation of a foundation into an impact investing company while striving for keeping the company’s original philosophy and values. This philosophy could be summed up by the following sentence:...

>>Read more

Consumer credit : responsible but twice guilty? - by Philippe Lemoine

[Proceedings]

[Proceedings] : Philippe Lemoine

Philippe Lemoine is the chairman and chief executive officer of LaSer, which is the first European group of intermediation and customer relationship management. He gives his analysis of the consumer credit market in France, which, following him, is guilty in two ways : guilty as a credit and...

>>Read more

With the same doctype

Proceedings

Triodos: the sustainable bank - by... Olivier Marquet talks about working in... by Olivier Marquet
All entrepreneurs in the same... In 1989 Béatrice Poncin resigns from... by Béatrice Poncin
Nutriset : Fighting against... Rémi Vallet works as a... by Rémi Vallet
Working in ethical venture capital when... After two job experiences in the... by Jérémy Hajdenberg
Virtual Communities: new forms of... Andrew Paterson is passionate about... by Andrew Paterson
OFI: private equity and sustainable... Over the last three years, Olivier... by Olivier Millet
Creating an ethic and organic fashion... After graduating at HEC, Rachel Liu... by Rachel Liu
Another farming is possible Claude Gruffat was a pioneer of organic... by Claude Gruffat
Working in CSR after HEC – Meeting... Marie-Cécile Lebard is at the head of... by Marie-Cécile Lebard
Durabilis : from a Foundation to an... As CEO and founder of Durabilis,... by Sebastiaan Saverys