No Logo: Taking Aim at the Brand Bullies - by Naomi Klein[Reading report] by Peggy Nicod

2007-12-05

The author was part of the "Alternative Management" third year program in HEC Paris in 2006/2007

This analysis goes further than a regular analysis of Naomi Klein's major essay, No Logo. It puts in perspective her own criticism of the big, bad « corporations » and their abuse in communications with the true impact of her alternative propositions for the future.

Quote article  Peggy Nicod, « No Logo: Taking Aim at the Brand Bullies - by Naomi Klein », 05 december 2007, Alternative Management Observatory (AMO), [Reading report]
http://appli6.hec.fr/amo/Articles/Entry/Item/13.sls

In the same section

On the way to social innovation, interview with Hugues Sibille

[Reading report]

[Reading report] : Joséphine Bouchez

On the way to social innovation is about Hugues Sibille’s career, who is the endless defender of social and solidarity-based economy in France. The book is written as an interview, which leads us to discover the actions and experiences of this day-to-day involved person to develop this more human...

>>Read more

Manufacturing consent, the political Economy of the mass media - by Noam Chomsky and Edward Herman

[Reading report]

[Reading report] : Yan Vincent Genod

In this work, Noam Chomsky and Edouard Herman reveal that the American mass media, in their current operational mode, mobilise the American public opinion in favour of the vested interests of the state and the private sector (often called the market). The forces inducing the media to take this role...

>>Read more

The Communist Party Manifesto - by Karl Marx and Friedrich Engels

[Reading report]

[Reading report] : Aurélien Philippe

The Communist Party Manifesto is neither a detailed and precise text nor a program. The authors want to analyze society, and that leads to it being compartmentalized in classes; they also want to demonstrate that a trans-national force exists, that it has arisen, is developing, and organizing...

>>Read more

Tools for conviviality - by Ivan Illich

[Reading report]

[Reading report] : Marie-Chanel Gillier et Elodie Parre

Tools for conviviality is an essay of Ivan Illich, published in 1973 in New York, which aims to develop a moral critique of the industrial society. Illich describes the evolution of our Western society as "self-destructive" and senseless, and where the capitalism's tools only justify by and for...

>>Read more

Independent publishers and the social critique

[Research paper]

[Research paper] : Fleur d'Harcourt

An efflorescence of small and subversive independent publishing houses has, over the last decade, made a dent in the traditionally conformist world of publishing houses. Independent publishing houses have now become central actors in the dissemination of the social critique.This rise has probably...

>>Read more

With the same doctype

Reading report

The Origin of Wealth: Evolution,... The Origin of Wealth declares a... by Guo Bai
Towards Happy Moderation - by Pierre... This book is the testimony of Pierre... by Laure Cassaigne
La société de consommation (Consumer... What does “consume” mean? Or... by Katiuce Rodrigues Botelho
Prosperity without Growth - Economics... In the conventional economic thought,... by Ivon Lalova
The ruling interest Using Baruch Spinoza’s philosophy,... by Alice de Rochechouart
Mass Destruction – The Geopolitics of... Every 5 seconds, a child aged of less... by Sophie Rauch
XY, On masculine identity - by... XY, On masculine identity is an essay... by Anais Denoits
Things – A story from the sixties, by... Although it is not a novel, this book... by Pauline Séguy
Orientalism – Western Conceptions of... Edward W. Said is known as one of the... by Lauren Haddon
Governing the Commons – The Evolution... Governing the commons, which was... by François Bottollier-Depois