No Logo: Taking Aim at the Brand Bullies - by Naomi Klein[Reading report] by Peggy Nicod

2007-12-05

The author was part of the "Alternative Management" third year program in HEC Paris in 2006/2007

This analysis goes further than a regular analysis of Naomi Klein's major essay, No Logo. It puts in perspective her own criticism of the big, bad « corporations » and their abuse in communications with the true impact of her alternative propositions for the future.

Quote article  Peggy Nicod, « No Logo: Taking Aim at the Brand Bullies - by Naomi Klein », 05 december 2007, Alternative Management Observatory (AMO), [Reading report]
http://appli6.hec.fr/amo/Articles/Entry/Item/13.sls

In the same section

The question of power in large companies and in entrepreneurial projects : a comparative analysis inspired by Foucault

[Article]

[Article] : Adrien Couret

Entrepreneurship is often seen as opposed to large companies. Here we analyse such a classical opposition inspired by Foucault's work on power. Two main points arise: first, while large companies are characterised by the panoptic form of power, in SMEs power remains visible and well-identified....

>>Read more

Indian Growth: a review of macro-economic issues – by Christophe Cottet

[Reading report]

[Reading report] : Juliette Carcano

In this article, Christophe Cottet enumerates the causes of the spectacular growth that India has experienced over the last 4 decades. Then, he analyzes the macro-economic risks raised by its recent economic slowdown. The author identifies four major issues: the creation of proper jobs to absorb...

>>Read more

Bees and Humans - by Thanh Nghiem

[Reading report]

[Reading report] : Raphaël Saillant

Manhood consumes more than the planet can offer, and it is comparable to the Titanic sailing straight to the iceberg: it is time to change direction! The solution will not come from the top: we can find these solutions at the bottom of the pyramid, like hackers do, to solve the problems we face,...

>>Read more

The ruling interest

[Reading report]

[Reading report] : Alice de Rochechouart

Using Baruch Spinoza’s philosophy, Frédéric Lordon studies current political and economical society’s foundations. He creates a new paradigm that enables him to analyze the matters of interest in modern societies.

>>Read more

Corporate involvement for local development in disadvantaged neighbourhoods

[Research paper]

[Research paper] : Domitille de la Morinerie

Many private initiatives for the development of disadvantaged neighborhoods currently arise in line with public policies (more specifically urban policies). This research aims at demonstrating how private actors are more and more sensitive to social issues and how and why they can develop a...

>>Read more

With the same doctype

Reading report

Prosperity without Growth - Economics... In the conventional economic thought,... by Ivon Lalova
Le Prix - by Paul Jorion Taking a new look on how prices get... by Alexis Lemeillet
The Crisis, by Michel Aglietta The global financial crisis had an on... by Adeline Wattiau
Charity in truth Through Caritas In Veritate, Benedict... by Marie de Raismes
Bees and Humans - by Thanh Nghiem Manhood consumes more than the planet... by Raphaël Saillant
The Silent Transformations, by... Western thought, as much as the Greek... by Thomas Desdouits
Animal Spirits - How Human Psychology... Economic agents are not omniscient... by Yoann Kassi-Vivier
The working condition - by Simone Weil Simone Weil had the personal will to... by Pierre Lacaze
Natural capitalism: creating the next... At the beginning of the 21st century,... by Claire Nativel
Barefooted Bankers - by Jean-Michel... Jean-Michel Servet aims at presenting a... by Céline Lévy