No Logo: Taking Aim at the Brand Bullies - by Naomi Klein[Reading report] by Peggy Nicod


The author was part of the "Alternative Management" third year program in HEC Paris in 2006/2007

This analysis goes further than a regular analysis of Naomi Klein's major essay, No Logo. It puts in perspective her own criticism of the big, bad « corporations » and their abuse in communications with the true impact of her alternative propositions for the future.

Quote article  Peggy Nicod, « No Logo: Taking Aim at the Brand Bullies - by Naomi Klein », 05 december 2007, Alternative Management Observatory (AMO), [Reading report]

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