No Logo: Taking Aim at the Brand Bullies - by Naomi Klein[Reading report] by Peggy Nicod


The author was part of the "Alternative Management" third year program in HEC Paris in 2006/2007

This analysis goes further than a regular analysis of Naomi Klein's major essay, No Logo. It puts in perspective her own criticism of the big, bad « corporations » and their abuse in communications with the true impact of her alternative propositions for the future.

Quote article  Peggy Nicod, « No Logo: Taking Aim at the Brand Bullies - by Naomi Klein », 05 december 2007, Alternative Management Observatory (AMO), [Reading report]

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In this book, Chomsky denounces Friedman's definition of democracy, which « gist is to make profit ». Most of the time, formal and election democracy is not really one anymore, because the control of big investors is no public decision. Consequently, debates are mediocre, people are given no...

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