Reconciling deconsumption with the market economy : different approaches[Essay] by Lauren Haddon, Ronan de Pins, Jordane Lagneaux, Yann Auger, Vaïté Leprince-Ringuet

2009-04-28

The authors were part of the “Alternative Management” third year program in HEC in 2008/2009

This selection of five essays is an indicative tribute to the opening aspirations of the Alternative Management Major Class of 2008/9. The five works, each distinct and different, exemplifies and reflects the subjective, individual responsiveness of the authors to the challenge set in the title of the essay.  “Déconsommation can appear as an incongruent ideal in the framework of mainstream free-market.” Using some material you have gleaned from the course, articulate a reaction to this contention and suggest plausibly and critically how less might become a consumer commodity in the market context. In the first essay, Lauren Haddon offers a comparative analysis between a modernist and post-modern vision of consumption in order to find an approach that allows integrating deconsumption within the market economy. Then, Ronan de Pins envisages adopting deconsumption as the market economy's new ideal, focusing on the role of corporate social responsibility. Jordane Lagneaux proposes making “less” a consumer commodity and to modify our relation to consumer commodities in general. Yann Auger suggests that the concept of deconsumption is not new in economics, and that this theme will be adopted by the free market for financial as well as economic reasons. Finally, Vaïté Leprince-Ringuet evokes the potential roles that “morality” and “ideals” can play in the economy, using this as a starting point for reconciliation between the practice of the market and the theory of deconsumption.

David Bevan

Quote article  Lauren Haddon, Ronan de Pins, Jordane Lagneaux, Yann Auger, Vaïté Leprince-Ringuet, « Reconciling deconsumption with the market economy : different approaches », 28 april 2009, Alternative Management Observatory (AMO), [Essay]
http://appli6.hec.fr/amo/Articles/Entry/Item/82.sls

In the same section

Barefooted Bankers - by Jean-Michel Servet

[Reading report]

[Reading report] : Céline Lévy

Jean-Michel Servet aims at presenting a critical analysis of microfinance that underlines its limits and depicts its promises. After defining the term, the author explores the context and roots of its development and growth. He illustrates the diversity of the models of microfinance organizations...

>>Read more

Better World Books

[Scenario]

[Scenario] : Nicolas Trimoulet

Better World Books is a global book store that harnesses the power of capitalism to bring literacy and opportunity to people around the world. Better World Books collects used books and recycle them in various ways: the books are sold on the Internet, some of those books are donated to deprived...

>>Read more

The Shale Gas Mirage - by Thomas Porcher

[Reading report]

[Reading report] : Elsa Walwer

At the heart of the shale gas debate, Thomas Porcher delivers a study about the consequences of French shale gas reserves exploitation, from an economical perspective. Stemming from the French legal and economic specificities, he exposes and dismantles the arguments put forward by pro-shale gas...

>>Read more

Is Official Development Aid Designed to Fullfill the Poors' Needs?

[Essay]

[Essay] : Guillaume Angué

Since 1945 and the independence of old colonies, rich countries have attempted to help the poorest countries to develop. At first this Development Aid was aimed towards economic growth, and then towards the reduction of inequalities, social progress, and now towards sustainable development. Whereas...

>>Read more

The Culture of the New Capitalism - by Richard Sennett

[Reading report]

[Reading report] : Elodie Payre

The Culture of the new capitalism, written by Richard Sennett, aims at providing the reader with an overall view of the American sociologist's research works and writings. This essay describes the transformations that have affected the world since the 1970's (globalisation, the shareholders'...

>>Read more

With the same doctype

Essay

Knowledge transmitters and their vision... An attempt to study the model of the... by Diane de Zélicourt
The role of the State in micro-finance... Over the last 25 years, the... by Olympe Bédier
Ecological Footprint and sustainable... Over the past few years, a responsible... by Claire Nativel
Sustainability Initiatives of Emory... The objective of this review is to sum... by Jie Zhu
Reconnect - Fight against exclusion Reconnect is an association whose... by Marine Bikard
Reconciling deconsumption with the... This selection of five essays is an... by Lauren Haddon, Ronan de Pins, Jordane Lagneaux, Yann Auger, Vaïté Leprince-Ringuet
The Free Software Foundation. The Free Software Foundation supports... by Raphaël Saillant
Is car-sharing the next way to drive in... The concept of car-sharing has been... by Rudy Guénaire
Community currency for local economy :... Local economy through ruralisation... by Christophe Place
Habitat et Humanisme Created in 1985 in Lyon by a real... by Fleur d'Harcourt