Reconciling deconsumption with the market economy : different approaches[Essay] by Lauren Haddon, Ronan de Pins, Jordane Lagneaux, Yann Auger, Vaïté Leprince-Ringuet

2009-04-28

The authors were part of the “Alternative Management” third year program in HEC in 2008/2009

This selection of five essays is an indicative tribute to the opening aspirations of the Alternative Management Major Class of 2008/9. The five works, each distinct and different, exemplifies and reflects the subjective, individual responsiveness of the authors to the challenge set in the title of the essay.  “Déconsommation can appear as an incongruent ideal in the framework of mainstream free-market.” Using some material you have gleaned from the course, articulate a reaction to this contention and suggest plausibly and critically how less might become a consumer commodity in the market context. In the first essay, Lauren Haddon offers a comparative analysis between a modernist and post-modern vision of consumption in order to find an approach that allows integrating deconsumption within the market economy. Then, Ronan de Pins envisages adopting deconsumption as the market economy's new ideal, focusing on the role of corporate social responsibility. Jordane Lagneaux proposes making “less” a consumer commodity and to modify our relation to consumer commodities in general. Yann Auger suggests that the concept of deconsumption is not new in economics, and that this theme will be adopted by the free market for financial as well as economic reasons. Finally, Vaïté Leprince-Ringuet evokes the potential roles that “morality” and “ideals” can play in the economy, using this as a starting point for reconciliation between the practice of the market and the theory of deconsumption.

David Bevan

Quote article  Lauren Haddon, Ronan de Pins, Jordane Lagneaux, Yann Auger, Vaïté Leprince-Ringuet, « Reconciling deconsumption with the market economy : different approaches », 28 april 2009, Alternative Management Observatory (AMO), [Essay]
http://appli6.hec.fr/amo/Articles/Entry/Item/82.sls

In the same section

Money, a handbook, by Paul Jorion

[Reading report]

[Reading report] : Olivier Torrente

Using Aristotle' s interpretation of price formation and economics as a struggle between different social classes, Paul Jorion presents an ambitious story of money in the Western world. He announces the end of capitalism and proposes several paths in order to go beyond the era of money domination...

>>Read more

Profit over people - by Noam Chomsky

[Reading report]

[Reading report] : Julie Vinay

In this book, Chomsky denounces Friedman's definition of democracy, which « gist is to make profit ». Most of the time, formal and election democracy is not really one anymore, because the control of big investors is no public decision. Consequently, debates are mediocre, people are given no...

>>Read more

The White Man's Burden, by William Easterly

[Reading report]

[Reading report] : Guillaume Angué

After more than 60 years of development aid, extreme poverty is still a severe problem on several continents. William Easterly tries to analyze why development aid failed to work as expected and had some bad effects on the poorest people. Agencies are not held responsible, target populations are...

>>Read more

The professional choice of creating a useful company - by Olivier Fleckinger

[Proceedings]

[Proceedings] : Olivier Fleckinger

This summary introduces the career pathway of Olivier Fleckinger, an HEC 2004 alumnus and co-founder of software company, whose aim is to help to raise funds for causes. Even if he doesn’t design himself as a “social entrepreneur”, we can grant him the title of “useful entrepreneur”. This...

>>Read more

The mystery of capital: why capitalism triumphs in the West and fails everywhere else - by Hernando de Soto

[Reading report]

[Reading report] : Sylvia Marie d'Albertas

Why does capitalism triumph in the West and fail everywhere else? That is the question that Hernando de Soto tries to answer in this book about the mystery of capital. With an analysis of the private property systems in developing countries and countries from de ex-communist bloc, the book shows...

>>Read more

With the same doctype

Essay

The Free Software Foundation. The Free Software Foundation supports... by Raphaël Saillant
Ecological Footprint and sustainable... Over the past few years, a responsible... by Claire Nativel
Auroville Auroville was founded in 1968 by “The... by Aurélie Gillon
Reconciling deconsumption with the... This selection of five essays is an... by Lauren Haddon, Ronan de Pins, Jordane Lagneaux, Yann Auger, Vaïté Leprince-Ringuet
Reconnect - Fight against exclusion Reconnect is an association whose... by Marine Bikard
Wikipédia : individual contribution... Wikipédia is one of those huge... by Guillaume Tellez
Protecting biodiversity, satisfying the... In the current context, biodiversity,... by Frédéric Benhaim
Is Official Development Aid Designed to... Since 1945 and the independence of old... by Guillaume Angué
What's the economic impact of the... This research paper presents the... by Victor Cabanes, Hélène Doutriaux, Anne Hurand
SELCO, solar energy to fight poverty SELCO India is a social business... by Margaux Vinez