Stakeholder relations and development at social entrepreneurial ventures[Research paper] by Csilla Nárai

2011-11-12

The author was part of the Alternative Management program of HEC in 2011 and realized the present research project at the Institut für ökologische Wirschaftsforschung in Berlin, Germany. After graduation, she returned to her home country, Hungary, in order to contribute to the local social entrepreneurial culture as well as to co-create the social innovation center Hub Budapest.

The research paper seeks to answer the following questions : how do social entrepreneurial start-ups develop ? How do they make use of their stakeholder relationships (what do they gain, how do stakeholders participate) ? This study also sets out to identify a few success factors in a small sample inquiry. It starts with an overview of the related literature from the field of social entrepreneurship and traditional entrepreneurship research, then follows with an empirical study on four German social entrepreneurship ventures. It finds that all of them rely heavily on a socially embedded network, where voluntary helpers (both enthusiasts and experts) play a key role. It also finds evidence of a cooperative culture within this group and they are all very open to customer participation.

Quote article  Csilla Nárai, « Stakeholder relations and development at social entrepreneurial ventures », 12 november 2011, Alternative Management Observatory (AMO), [Research paper]
http://appli6.hec.fr/amo/Articles/Entry/Item/228.sls

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