Telling the story of a Made in France brand[Proceedings] by Guillaume Gibault

2014-04-11

The author graduated from HEC in 2009. He is the founder and head of the Slip Français, which sells online Made in France underwears.

Guillaume Gibault (HEC 09) is the founder of Le Slip Français an underwear brand that uses an off-the-wall communication on the social networks. This entrepreneur managed to catch up the attention of the media and to convert it into sales. As an e-commerce business Le Slip Français does not hide its new ambitions by opening a new short-lived store, renting a sales corner in a famous retail place (Galleries Lafayette) and developing many partnerships with big names in the fashion industry.


Quote article  Guillaume Gibault, « Telling the story of a Made in France brand », 11 april 2014, Alternative Management Observatory (AMO), [Proceedings]
http://appli6.hec.fr/amo/Articles/Entry/Item/352.sls

In the same section

Eco-capitalism, sustainability model against the cynical model - by Patrick d'Humières

[Reading report]

[Reading report] : Aurélie Gillon

In this economic essay, Patrick d'Humières denounces the causes of the financial and economic crisis, and presents opportunities for companies with sustainable development - the economically, socially and environmentally sustainable model. CSR (Corporate Social Responsibility), as a transition to...

>>Read more

Durabilis : from a Foundation to an Impact Investing Company

[Proceedings]

[Proceedings] : Sebastiaan Saverys

As CEO and founder of Durabilis, Sebastiaan Saverys tells us about his experience and about the transformation of a foundation into an impact investing company while striving for keeping the company’s original philosophy and values. This philosophy could be summed up by the following sentence:...

>>Read more

Which intermediary for Impact Investment?

[Initiative]

[Initiative] : Selva Danassegarane

This paper focuses on Clearly Social Angels, a UK-based impact investor network, and its generating structure named ClearlySo, the most important impact investing intermediary in the UK.

>>Read more

Networks of Social Entrepreneurs India

[Research paper]

[Research paper] : Alban Leveau-Vallier

This paper aims at deciphering and mapping the network of social entrepreneurs in India. We consider that social entrepreneurs in India belong to two main groups, competing for the domination of the social entrepreneurship field : the traditional and the global Indian social entrepreneurs. This...

>>Read more

Telling the story of a Made in France brand

[Proceedings]

[Proceedings] : Guillaume Gibault

Guillaume Gibault (HEC 09) is the founder of Le Slip Français an underwear brand that uses an off-the-wall communication on the social networks. This entrepreneur managed to catch up the attention of the media and to convert it into sales. As an e-commerce business Le Slip Français does not hide...

>>Read more

With the same doctype

Proceedings

A career in local development This report highlights Daniel Grande's... by Daniel Grande
All entrepreneurs in the same... In 1989 Béatrice Poncin resigns from... by Béatrice Poncin
Understanding the needs for alternative... In this seminar, Roland Vaxelaire... by Roland Vaxelaire
The sustainable leader's workshop - by... The sustainable leader's workshop... by Marc Evrard
The professional choice of creating a... This summary introduces the career... by Olivier Fleckinger
To make people and firms aware of the... At the age of 40, after a model career... by Cédric du Monceau
Nutriset : Fighting against... Rémi Vallet works as a... by Rémi Vallet
When all roads lead to men - by Marion... From entrepreneurship experiences in... by Marion Streiff
The economics of functionality, a... How to face the environmental... by Dominique Bourg
"Less waste, more sharing" - NDA,... In addition to her career path,... by Stéphanie Goujon