Telling the story of a Made in France brand[Proceedings] by Guillaume Gibault


The author graduated from HEC in 2009. He is the founder and head of the Slip Français, which sells online Made in France underwears.

Guillaume Gibault (HEC 09) is the founder of Le Slip Français an underwear brand that uses an off-the-wall communication on the social networks. This entrepreneur managed to catch up the attention of the media and to convert it into sales. As an e-commerce business Le Slip Français does not hide its new ambitions by opening a new short-lived store, renting a sales corner in a famous retail place (Galleries Lafayette) and developing many partnerships with big names in the fashion industry.

Quote article  Guillaume Gibault, « Telling the story of a Made in France brand », 11 april 2014, Alternative Management Observatory (AMO), [Proceedings]

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