The Fortune at the Bottom of the Pyramid - Eradicating poverty through profits - by C.K. Prahalad[Reading report] by Garance Rey

2014-03-04

The author is part of the "Alternative Management" third year specialization program in HEC Paris

In this 5th edition, Prahalad presents the original text of the book The Fortune at the bottom of the Pyramid, released in 2004, in which he points out that associating the poorest to economic approaches instead of assistantship, developing business models that fit them, is a reliable solution to wipe out poverty in the world. Moreover, Prahalad updates his theory in the current context, analyzing the efficiency of initiatives that have been based on this concept, between 2004 and 2009, and by presenting how managers of big companies reacted in specific cases

Quote article  Garance Rey, « The Fortune at the Bottom of the Pyramid - Eradicating poverty through profits - by C.K. Prahalad », 04 march 2014, Alternative Management Observatory (AMO), [Reading report]
http://appli6.hec.fr/amo/Articles/Entry/Item/344.sls

In the same section

Le Nord perdu - Repères pour l’après-développement / The Lost North. Landmarks for a post-development era - by Gilbert Rist, Majid Rahnema and Gustavo Esteva

[Reading report]

[Reading report] : Maëlle Bouquet

This book focuses on debates and reflections of intellectuals from developing countries about the issue of development. The developmentalist model dictated by the North is challenged and must reach its end to let developing countries build their own model.

>>Read more

Industry and Cooperation - by Jacques De Heere

[Research paper]

[Research paper] : Jacques de Heere

After having introduced the Acome group in its historical, economical and political dimensions, Jacque De Heere presents us his career in the French industry : today, he works with passion at the top of the hierarchy of Acome, since he is the chairman and CEO of this group. Finally, Jacques De...

>>Read more

Notes regarding the book “Petit traité de la décroissance sereine”, by Serge Latouche

[Reading report]

[Reading report] : Diane de Zélicourt

In this condensed book, Serge Latouche expresses a real manifesto promoting the concept of ‘degrowth', which is at the heart of his work. He points to the different paradoxes resulting from our current understanding of economic growth and from the ideal of growth by all means, depicting it as an...

>>Read more

The 104 Adventure - Valérie Senghor

[Research paper]

[Research paper] : Valérie Senghor

Graduated in Corporate Law from HEC in 1993, Valérie Senghor has then always been trying to use her management abilities to serve her two passions: innovation and culture. First she worked for some small multimedia companies, then decided to take part in a start-up adventure, doing multimedia...

>>Read more

Being an entrepreneur against « the era of emptyness » : a vision of alternative entrepreneurship

[Article]

[Article] : Kevin Cardona

Whereas our western democracies have entered what Gilles Lipovetsky called in his "Essais sur l'individualisme contemporain" (Essays on contemporary individualism) «The Era of Emptiness » (« l'ère du vide » in French), this context permits the emergence of a new kind of entrepreneur: those who...

>>Read more

With the same doctype

Reading report

Organic agriculture, from doing... The study of the book Organic... by Marine d'Allancé
All Men Are Brothers - by Gandhi Westerners may certainly have heard... by Maëlle Gasc
Towards Happy Moderation - by Pierre... This book is the testimony of Pierre... by Laure Cassaigne
Hunger Zero, ending with hunger in the... This book describes the state of hunger... by Hélène Loustau
Is Capitalism self-destructive? - by... This paper is not a faithful summary of... by Florent Gitiaux
Creating A World Without Poverty - by... The challenges of the twenty-first... by Camille Portejoie
Money, a handbook, by Paul Jorion Using Aristotle' s interpretation of... by Olivier Torrente
Le Prix - by Paul Jorion Taking a new look on how prices get... by Alexis Lemeillet
Profit over people - by Noam Chomsky In this book, Chomsky denounces... by Julie Vinay
Manufacturing consent, the political... In this work, Noam Chomsky and Edouard... by Yan Vincent Genod