The Fortune at the Bottom of the Pyramid - Eradicating poverty through profits - by C.K. Prahalad[Reading report] by Garance Rey


The author is part of the "Alternative Management" third year specialization program in HEC Paris

In this 5th edition, Prahalad presents the original text of the book The Fortune at the bottom of the Pyramid, released in 2004, in which he points out that associating the poorest to economic approaches instead of assistantship, developing business models that fit them, is a reliable solution to wipe out poverty in the world. Moreover, Prahalad updates his theory in the current context, analyzing the efficiency of initiatives that have been based on this concept, between 2004 and 2009, and by presenting how managers of big companies reacted in specific cases

Quote article  Garance Rey, « The Fortune at the Bottom of the Pyramid - Eradicating poverty through profits - by C.K. Prahalad », 04 march 2014, Alternative Management Observatory (AMO), [Reading report]

In the same section

Impact of the diverse visions of social entrepreneurship on resources-organizations practice

[Research paper]

[Research paper] : Camille Portejoie

The dynamic of social entrepreneurship is getting stronger in Europe. The number of organizations, which dedicate themselves to social entrepreneurship support is growing. At the same time, researchers strive to find an unanimous definition of the concept and their works emphasize the many...

>>Read more

Barefooted Bankers - by Jean-Michel Servet

[Reading report]

[Reading report] : Céline Lévy

Jean-Michel Servet aims at presenting a critical analysis of microfinance that underlines its limits and depicts its promises. After defining the term, the author explores the context and roots of its development and growth. He illustrates the diversity of the models of microfinance organizations...

>>Read more

Wall Street from Oliver Stone (1987): a fable about contemporary world


[Article] : Mathilde Denoits

This article tries to address some of the ethical issues raised by the topic of the film, namely the practice of finance in Wall street when the enthusiasm of stock-exchange euphoria increases: the issue of insider trading, the issue of the social responsibility of the financiers, the issue of a...

>>Read more

The Rhetoric of Reaction: Perversity, Futility, Jeopardy - by Albert O. Hirschman

[Research paper]

[Research paper] : Brice Jeullin

Whereas the German sociologist Max Weber argues in his work The protestant ethic and the spirit of capitalism that the Western world has lost its guilt about the idea of making profit withthe Protestant Reformation, the author of Franciscan Richness Giacomo Todeschini, seeks to demonstrate here...

>>Read more

Better World Books


[Scenario] : Nicolas Trimoulet

Better World Books is a global book store that harnesses the power of capitalism to bring literacy and opportunity to people around the world. Better World Books collects used books and recycle them in various ways: the books are sold on the Internet, some of those books are donated to deprived...

>>Read more

With the same doctype

Reading report

The Seven Day Weekend : Changing the... When he was twenty years old, Ricardo... by Rudy Guénaire
Le Nord perdu - Repères pour... This book focuses on debates and... by Maëlle Bouquet
The Cathedral and the Bazaar - by Eric... This essay by E. S. Raymond is one of... by Marie Mourad
Tools for conviviality - by Ivan Illich Tools for conviviality is an essay of... by Marie-Chanel Gillier et Elodie Parre
The Shock Doctrine: the rise of... In The Shock Doctrine, Naomi Klein... by Guillaume Narbonne
Prosperity Without Growth - by Tim... Tim Jackson’s book, praised by the... by Csilla Narai
For an ecological pact, Nicolas Hulot... The Ecological Pact was written during... by Loïc Boulenger
The Shale Gas Mirage - by Thomas Porcher At the heart of the shale gas debate,... by Elsa Walwer
The White Man's Burden - by William... The attempts to develop the poor... by Guillaume Tellez
Small is beautiful, Economics as if... This text aims to resume the book... by Claudia Pöpperl