The Fortune at the Bottom of the Pyramid - Eradicating poverty through profits - by C.K. Prahalad[Reading report] by Garance Rey


The author is part of the "Alternative Management" third year specialization program in HEC Paris

In this 5th edition, Prahalad presents the original text of the book The Fortune at the bottom of the Pyramid, released in 2004, in which he points out that associating the poorest to economic approaches instead of assistantship, developing business models that fit them, is a reliable solution to wipe out poverty in the world. Moreover, Prahalad updates his theory in the current context, analyzing the efficiency of initiatives that have been based on this concept, between 2004 and 2009, and by presenting how managers of big companies reacted in specific cases

Quote article  Garance Rey, « The Fortune at the Bottom of the Pyramid - Eradicating poverty through profits - by C.K. Prahalad », 04 march 2014, Alternative Management Observatory (AMO), [Reading report]

In the same section

The Communist Party Manifesto - by Karl Marx and Friedrich Engels

[Reading report]

[Reading report] : Aurélien Philippe

The Communist Party Manifesto is neither a detailed and precise text nor a program. The authors want to analyze society, and that leads to it being compartmentalized in classes; they also want to demonstrate that a trans-national force exists, that it has arisen, is developing, and organizing...

>>Read more

The big tipping point The social question at global scale - by J-M Severino et O. Ray

[Reading report]

[Reading report] : Marie Baranger

Jean-Michel Severino and Olivier Ray release a comprehensive analysis of the new global arrangement. Through new changemakers’ and anonymous – though representative of the new economic and social order –  stakeholders’ portraits, the authors highlight the characteristics of the...

>>Read more

The silent takeover: global capitalism and the death of democracy

[Reading report]

[Reading report] : Aude Burel

This analysis is a review of Noreena Hertz's book published in 2001, The Silent Takeover. The increasingly smaller margins of politics are the main subject of this essay. Noreena Hertz's core argument is that globalisation, and the growing power of major corporations, is rendering democratic...

>>Read more

Le Prix - by Paul Jorion

[Reading report]

[Reading report] : Alexis Lemeillet

Taking a new look on how prices get formed, The Price can be summed up in a double way back: way back to Adam Smith on the one hand, to whom the price does not pop up by comparing supply and demand; way back to Aristotle on the other hand, to whom the price is reflecting a comparison between the...

>>Read more

Crisis of capitalism and death wish - by Gilles Dostaler et Bernard Maris

[Reading report]

[Reading report] : Antoine Desjonquères

This book aims at linking two 20th century great thinkers’ works: Freud and Keynes. Keynes observes capitalism not only as an economist but also as an anthropologist. Therefore, he sees men’s economical and social behaviors first of all as a consequence of an irrational impetus, which can be...

>>Read more

With the same doctype

Reading report

The White Man's Burden - by William... The attempts to develop the poor... by Guillaume Tellez
The cognitive Capitalism - by Yann... The digital revolution made the... by Hugo Lambert
Is Capitalism moral? - by André... Is Capitalism moral? is a synthesis of... by Violaine Laurens-Berge
XY, On masculine identity - by... XY, On masculine identity is an essay... by Anais Denoits
La Perte des Sens - by Ivan Illich This reading note is an attempt to... by Pablo Nomanza
The Protestant ethic and the spirit of... Following the rational ethics of... by Nilufar Oberreiner
Afterthoughts on Material Civilization... What can economic history teach us... by Camille Portejoie
The work : value endangered - by... Today it is generally accepted that men... by Jean-Michel Courtay
The French ghetto - by Eric Maurin Contrary to popular belief, French... by Nathalie Rusé
Mass Destruction – The Geopolitics of... Every 5 seconds, a child aged of less... by Sophie Rauch