The Good Consumer and the Bad Citizen - by Robert Rochefort[Reading report] by Samia Mia Kassem

2008-10-30

The author was part of the "Alternative Management" third year program in HEC Paris in 2007/2008.

Can we drive SUV and bother about global warming? Go to discount stores and be enraged by relocation? Here lie French consumption's inconsistencies today. As they were born in a consuming mould, citizens torn between good and bad instinctively turn to bad. Nevertheless an inner voice guides us toward what is considered good nowadays:  eating organic food, saving energy, recycle wastes… What will consumers look like in twenty years? A cynical projection and the consumers' careless behaviour draw the attention on the importance of « factor 4 » for a better environment.

Quote article  Samia Mia Kassem, « The Good Consumer and the Bad Citizen - by Robert Rochefort », 30 october 2008, Alternative Management Observatory (AMO), [Reading report]
http://appli6.hec.fr/amo/Articles/Entry/Item/70.sls

In the same section

innocent: “making life a little bit easier, a little bit better” - Meeting with Nicolas Marotte, General Director, innocent France

[Proceedings]

[Proceedings] : Sabrina Gonçalves Krebsbach

After a long and dazzling carrer in marketing at Danone, a socially responsible company, Nicolas Marotte is innocent’s Juices & Smoothies French division’s CEO. innocent is an original brand in the world of consumer goods thanks to its diverse social committments – visible in particular...

>>Read more

Immigration: Myths and Realities - by Claire Rodier and Emmanuel Terray

[Reading report]

[Reading report] : Guillaume Tellez

Many cons-truths on immigration are circulating in the French society. Immigration would thus be primarily the result of very poor people with no qualification and would have a negative impact on public accounts. Consequently, Western societies must “choose” their migrants and no longer...

>>Read more

Lafuma, an exemple of enterprise that has integrated sustainable development at the level of its industrial processes - by Philippe Joffard

[Proceedings]

[Proceedings] : Philippe Joffard

The Lafuma Group is specialised in sportswears and sport and open air equipment. Starting in 1992, Philippe Joffard begins to implement an eco-conception strategy, first intuitively, then more systematically, convincing gradually all the company's personnel. Why do good economics and good ecology...

>>Read more

Industrial ecology, a strategy combining the economic and environmental dimensions of sustainable development?

[Research paper]

[Research paper] : Elodie Payre

The purpose of this dissertation is to analyse a new business model, which takes into account environmental constraints, and to assess its economic relevance. Does it add value ? Industrial ecology, the concept studied in this paper, considers « the industrial system as a specific case of...

>>Read more

Ecological Footprint and sustainable Diet

[Essay]

[Essay] : Claire Nativel

Over the past few years, a responsible consumption movement has emerged: organic, local and seasonal consumption have become the new creeds for consumers who want to reduce their impact on the environment. But what do they choose between an organic non-local apple and a non-organic local apple? Do...

>>Read more

With the same doctype

Reading report

Immigration: Myths and Realities - by ... Many cons-truths on immigration are... by Guillaume Tellez
On the way to social innovation,... On the way to social innovation is... by Joséphine Bouchez
Profit over people - by Noam Chomsky In this book, Chomsky denounces... by Julie Vinay
The Protestant ethic and the spirit of... Following the rational ethics of... by Nilufar Oberreiner
The people of the abyss - by Jack London 1902, London, one adult out of four... by Marc Soryano
The work : value endangered - by... Today it is generally accepted that men... by Jean-Michel Courtay
Ecology, community and lifestyle We are going through a deep ecologic... by Margaux Vinez
Le Prix - by Paul Jorion Taking a new look on how prices get... by Alexis Lemeillet
To save the planet, give up capitalism... Our generation's challenge is to... by Morgane Guilhe La Combe de Villers
Afterthoughts on Material Civilization... What can economic history teach us... by Camille Portejoie