The Pronétariat Revolt - by Joël de Rosnay[Reading report] by Rudy Guénaire


Rudy Guénaire was part of the "Alternative Management" third year program in HEC in 2011. He also has a Master degree in Mathematical Modelling from La Sorbonne. He is very interested in finding innovating management solutions. He is now starting his own company in the fast-food industry.

Internet enabled a new kind of democratic system to appear. One could have thought that people would simply vote as they do when they are away, using postal vote, but none of this happened. The democratic system that emerged gave people the freedom to create content over the internet. Then, « info-capitalists » that own means of production of information confront « pronétaires » who can be defined as the proletariat who uses Internet and the Web and who are users in a class struggle way. Thanks to new technological means, « pronétaires » can compete with « info-capitalists » when it comes to creating information.

Quote article  Rudy Guénaire, « The Pronétariat Revolt - by Joël de Rosnay », 07 june 2011, Alternative Management Observatory (AMO), [Reading report]

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