The Tookets, a third sector currency[Initiative] by Elsa Rize

2016-01-17

The author was part of the Alternative Management specialization program, at HEC Paris, in 2014-2015

«Tookets » is the name of both a currency and a cooperative society of collective interests, that were created with the purpose of enabling a new practice of sponsorship. At first, a company issues tookets, that are distributed to its customers and/or employees, as part of a program (such as a loyalty program). Then, individuals have the possibility to freely allocate tookets to one or several associations, chosen from a basket of pre-selected organisations, made by the issuing company. Associations can finally ask the issuing company to convert their tookets into euros. Tookets is a local solidarity initiative, that consists in bringing closer three key actors of a same territory: companies, individuals and associations.

Quote article  Elsa Rize, « The Tookets, a third sector currency », 17 january 2016, Alternative Management Observatory (AMO), [Initiative]
http://appli6.hec.fr/amo/Articles/Entry/Item/394.sls

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