Virtual Communities: new forms of mobilization and profit generation - by Andrew Paterson[Proceedings] by Andrew Paterson


Andrew Paterson est le président-fondateur de Laneo ; créé en 2006, Laneo est une plateforme en ligne qui met en relation 3 types d'acteurs autour de projets de nettoyage de sites naturels: Particuliers - amateurs d'activités de plein air, Associations environnementales - à la recherche de moyens, Entreprises citoyennes - souhaitant financer des projets eco-responsables. Née en 2007, la fondation Andrew Paterson aide à la réalisation d'initiatives sociales, humanitaires et écologiques qui ne pourraient aboutir ou voir le jour sans son soutien.

triathlon in Australia, he was witness to the degradation of the environment. He then decided to create Laneo, a virtual community, which connects environmental defense associations, sports brands, and individuals. The companies remunerate the feedback on their brands given by individuals; the profit that is generated finances clean-up operations organized by environmental defense associations which are chosen by the individuals. Andrew Paterson shows here how is possible to carry out concrete actions in favor of the environment – or any other cause - while accommodating the interests of different actors through virtual communities created on the web. He underlines the asset of this new federating model and inquires into the profits it can generate.

Quote article  Andrew Paterson, « Virtual Communities: new forms of mobilization and profit generation - by Andrew Paterson », 02 march 2009, Alternative Management Observatory (AMO), [Proceedings]

In the same section

The Birth of Biopolitics - Lectures at the Collège de France 1978-1979 - by Michel Foucault

[Reading report]

[Reading report] : Marie Calmettes

In these Lectures at the Collège de France (1978-1979), Foucault traces back the main stages in the art of governing, which has been transformed in the Westernized world since the 18th century. He analyzes the rise of liberalism and neo-liberalism, respectively in the 18th and 20th century....

>>Read more

Explaining culture: A naturalistic approach - by Dan Sperber

[Reading report]

[Reading report] : Laura Callegari

“Where do our ideas come from?” Why are some cultural representations (myths, traditions…) more widespread and more stable within some groups of population ? Social sciences usually explain cultural facts without considering natural sciences. On contrary, Dan Sperber uses cognitive science to...

>>Read more

The human cause, a good use of the end of a world - by Patrick Viveret

[Reading report]

[Reading report] : Morgane Jacobée

Financial crisis, ecological crisis, social crisis, Patrick Viveret precisely and clearly analyses our world’s great changes, signs that announce a true change of era. There is an urgency, and we must now decide which path we want to follow : regress, or encourage a « civilized » way out of...

>>Read more

Slow Food, collected thoughts on taste, tradition and the honest pleasures of food - by Carlo Petrini

[Reading report]

[Reading report] : Audrey Boulkaid

In this book, Carlo Petrini presents the beginnings of Slow Food. As founder of the movement, he describes all the actions and successes of the organization for twenty years in terms of « eco-gastronomy ». The organization operates in three areas: protecting local identities, changing education...

>>Read more

The technological society - by Jacques Ellul


[Article] : Alexis Lemeillet

In The technological society, Ellul delivers an extensive analysis of modern technique: he says what it is, what it induces and he issues the dark prophecy of its great triumph. The volume is the first section of a trilogy that also includes The Technological Society, issued in 1977, and The...

>>Read more

With the same theme

With the same doctype


Shareholder engagement or how to... PhiTrust assists minority shareholders... by Olivier de Guerre
A career in local development This report highlights Daniel Grande's... by Daniel Grande
When all roads lead to men - by Marion... From entrepreneurship experiences in... by Marion Streiff
Diapalante means « mutual help » in... Claire Dehove has a background of... by Claire Dehove
UpCycle: from waste to resource, from... Cédric Péchard, agricultural... by Cédric Péchard
Triodos: the sustainable bank - by... Olivier Marquet talks about working in... by Olivier Marquet
The professional choice of creating a... This summary introduces the career... by Olivier Fleckinger
ADIE and micro-credit in France - by... Through a presentation of ADIE (French... by Laure Coussirat-Coustère
Virtual Communities: new forms of... Andrew Paterson is passionate about... by Andrew Paterson
A life made of values and projects - by... Mr Gruson is the director of an... by Luc Gruson