Virtual Communities: new forms of mobilization and profit generation - by Andrew Paterson[Proceedings] by Andrew Paterson


Andrew Paterson est le président-fondateur de Laneo ; créé en 2006, Laneo est une plateforme en ligne qui met en relation 3 types d'acteurs autour de projets de nettoyage de sites naturels: Particuliers - amateurs d'activités de plein air, Associations environnementales - à la recherche de moyens, Entreprises citoyennes - souhaitant financer des projets eco-responsables. Née en 2007, la fondation Andrew Paterson aide à la réalisation d'initiatives sociales, humanitaires et écologiques qui ne pourraient aboutir ou voir le jour sans son soutien.

triathlon in Australia, he was witness to the degradation of the environment. He then decided to create Laneo, a virtual community, which connects environmental defense associations, sports brands, and individuals. The companies remunerate the feedback on their brands given by individuals; the profit that is generated finances clean-up operations organized by environmental defense associations which are chosen by the individuals. Andrew Paterson shows here how is possible to carry out concrete actions in favor of the environment – or any other cause - while accommodating the interests of different actors through virtual communities created on the web. He underlines the asset of this new federating model and inquires into the profits it can generate.

Quote article  Andrew Paterson, « Virtual Communities: new forms of mobilization and profit generation - by Andrew Paterson », 02 march 2009, Alternative Management Observatory (AMO), [Proceedings]

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