Which ethics for moral critics? « Does the end justify the means? » [Article] by Céline Peudenier


The author was part of the "Alternative Management" third year program in HEC Paris in 2008/2008

In his movie « The Constant Gardener », Fernando Meirelles denounces the scandal of drug trials performed by transnational pharmaceutical companies on uninformed populations in developing countries. Through an exploration of the main characters' ethical dilemmas, he shows how ethics is a subjective and complex notion. But the situation of “Big Pharma” is paradoxically depicted in a simplistic way. It is interesting to reflect on this obvious inconsistency. On the one hand, he explains us how difficult and deceptive it can be to assess the ethic of a particular position. On the other hand, this is exactly what he does with the very unbalanced description of his “target”. Is this the price for effectively raising awareness and triggering (re)-action among the general western public?

Quote article  Céline Peudenier, « Which ethics for moral critics? « Does the end justify the means? » », 12 december 2007, Alternative Management Observatory (AMO), [Article]

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