Why don't we all buy organic products?[Research paper] by Peggy Nicod et Emilie Condemine


The authors were part of the "Alternative Management" third year program in HEC Paris in 2006/2007.

Though health and the protection of the environment appear to be the biggest preoccupations in France, only 43% the French population buy organic products. In order to understand this situation, we have studied the consumption habits of consumers and non-consumers of organic products. This study revealed that contrary to expectations, price is not the first drawback. As a matter of fact, it is the obligation to change one's habits for a not yet proven benefice that sets back most consumers.

Quote article  Peggy Nicod et Emilie Condemine, « Why don't we all buy organic products? », 12 december 2007, Alternative Management Observatory (AMO), [Research paper]

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