Working in CSR after HEC – Meeting with Marie-Cécile Lebard[Proceedings] by Marie-Cécile Lebard


Marie-Cécile Lebard graduated from HEC in 1986. After a marketing career, in several companies, including Unilever, she is now at the head of the CSR department of Allianz France.

Marie-Cécile Lebard is at the head of the CSR department of Allianz, a German multinational financial servicescompany that is focused on insurance. Marie-Cécile Lebard first makes a brief review of the insurance sector, and explains how, after various job experiences in marketing, she finally decided to work in the CSR field and what she likes about it

Quote article  Marie-Cécile Lebard, « Working in CSR after HEC – Meeting with Marie-Cécile Lebard », 06 march 2014, Alternative Management Observatory (AMO), [Proceedings]

In the same section

What arts brings to management A focus on artistic interventions in companies

[Research paper]

[Research paper] : Anaïs Terret

This research aims at understanding how artistic interventions in companies may enrich management. We define an artistic intervention as a situation in which persons, products and practices, coming from the artistic sphere, enter a company. Our reasoning is based on a qualitative method, made of 18...

>>Read more

Which intermediary for Impact Investment?


[Initiative] : Selva Danassegarane

This paper focuses on Clearly Social Angels, a UK-based impact investor network, and its generating structure named ClearlySo, the most important impact investing intermediary in the UK.

>>Read more

The Debate on the “Triple Bottom Line”

[Research paper]

[Research paper] : Thibault Asselot

The aim of our work was to carry out a typology of the various attitudes regarding the concept of “triple bottom line”. Before making this typology, we described the birth and development of the concept, and tried to define its main features. We then relied on twelve texts taken from...

>>Read more

Telling the story of a Made in France brand


[Proceedings] : Guillaume Gibault

Guillaume Gibault (HEC 09) is the founder of Le Slip Français an underwear brand that uses an off-the-wall communication on the social networks. This entrepreneur managed to catch up the attention of the media and to convert it into sales. As an e-commerce business Le Slip Français does not hide...

>>Read more

Measuring public hospitals' performance in France. Methodological basis, evaluation framework, meanings and perspectives

[Research paper]

[Research paper] : Hervé Merlin and Clémence Marty

French public hospitals have recently been dealing with a growing demand for transparency on their results. At the same time, they must adapt to a new regulatory framework that ties future resources to current efficiency, and must give detailed accounts on the fulfilment of their public missions....

>>Read more

With the same doctype


Durabilis : from a Foundation to an... As CEO and founder of Durabilis,... by Sebastiaan Saverys
Lafuma, an exemple of enterprise that... The Lafuma Group is specialised in... by Philippe Joffard
Bio-mimesis: the Intelligence of Living... Bio-mimesis is “the imitation of the... by Gauthier Chapelle
Working in ethical venture capital when... After two job experiences in the... by Jérémy Hajdenberg
"Less waste, more sharing" - NDA,... In addition to her career path,... by Stéphanie Goujon
Participative Governance and Social... François Enaud presents the... by François Enaud
Danone economic and social project - by... In 2005, Danone is the number one on... by Franck Riboud
From consulting to social commitment -... Quentin Moreno, who graduated from HEC... by Quentin Moreno
The daily re-conquest of sense From a... Due to a health problem, Guibert del... by Guibert del Marmol
The economics of functionality, a... How to face the environmental... by Dominique Bourg