Working in CSR after HEC – Meeting with Marie-Cécile Lebard[Proceedings] by Marie-Cécile Lebard

2014-03-06

Marie-Cécile Lebard graduated from HEC in 1986. After a marketing career, in several companies, including Unilever, she is now at the head of the CSR department of Allianz France.

Marie-Cécile Lebard is at the head of the CSR department of Allianz, a German multinational financial servicescompany that is focused on insurance. Marie-Cécile Lebard first makes a brief review of the insurance sector, and explains how, after various job experiences in marketing, she finally decided to work in the CSR field and what she likes about it

Quote article  Marie-Cécile Lebard, « Working in CSR after HEC – Meeting with Marie-Cécile Lebard », 06 march 2014, Alternative Management Observatory (AMO), [Proceedings]
http://appli6.hec.fr/amo/Articles/Entry/Item/348.sls

In the same section

The daily re-conquest of sense From a personal experience to a managerial reform - by Guibert del Marmol.

[Proceedings]

[Proceedings] : Guibert del Marmol

Due to a health problem, Guibert del Marmol is hospitalised. He then manages to reconstruct himself unsing techniques borrowed from oriental medicines. He then questions the meaning of his life and has the idea of extending his reflection to the corporate world, where he pursues a successful...

>>Read more

Imense : Imagination and entrepreneurship to serve

[Proceedings]

[Proceedings] : Hugues Darodes de Tailly and Benoît Perier

Hugues Darodes de Tailly and Benoît Perier, two humanist and humble dreamers, became partners and friends. Their motto: whatever we will do, only what we live matters; whatever goods and services are produced by the companies we support, these companies have to be a place for personal development...

>>Read more

Sociological analysis of CSR managers

[Research paper]

[Research paper] : Florent Gitiaux

CSR managers and directors serve an ambiguous function inside companies: they are paid by these organizations to explicate the negative impacts of their activities on social and environmental aspects, even when taking these impacts into account seems to be against profit-optimization. The study...

>>Read more

The Debate on the “Triple Bottom Line”

[Research paper]

[Research paper] : Thibault Asselot

The aim of our work was to carry out a typology of the various attitudes regarding the concept of “triple bottom line”. Before making this typology, we described the birth and development of the concept, and tried to define its main features. We then relied on twelve texts taken from...

>>Read more

What arts brings to management A focus on artistic interventions in companies

[Research paper]

[Research paper] : Anaïs Terret

This research aims at understanding how artistic interventions in companies may enrich management. We define an artistic intervention as a situation in which persons, products and practices, coming from the artistic sphere, enter a company. Our reasoning is based on a qualitative method, made of 18...

>>Read more

With the same doctype

Proceedings

Creating an ethic and organic fashion... After graduating at HEC, Rachel Liu... by Rachel Liu
A career in local development This report highlights Daniel Grande's... by Daniel Grande
A life made of values and projects - by... Mr Gruson is the director of an... by Luc Gruson
Participative Governance and Social... François Enaud presents the... by François Enaud
"Less waste, more sharing" - NDA,... In addition to her career path,... by Stéphanie Goujon
Shareholder engagement or how to... PhiTrust assists minority shareholders... by Olivier de Guerre
Collective intelligence and alternative... Jean-François Noubel presents the... by Jean-François Noubel
The daily re-conquest of sense From a... Due to a health problem, Guibert del... by Guibert del Marmol
The sustainable leader's workshop - by... The sustainable leader's workshop... by Marc Evrard
innocent: “making life a little bit... After a long and dazzling carrer in... by Sabrina Gonçalves Krebsbach